At Villa Parens, for two generations, they have pioneered new techniques, which focus on minimizing the biggest threat to the winemaking process – exposure to oxygen. Their father, Vittorio Puiatti, spearheaded these methods, calling them the “Puiatti Concept.” Today, Giovanni and Elisabetta (brother and sister) continue the family tradition of employing their father’s methods throughout the winemaking process: growing, fermenting, bottling, aging and preserving. The Puiatti family winemakers were the first to introduce a pneumatic press in 1983, that extracts the juice under inert gas – providing 100% protection from oxidation. This “soft press” is described as being the equivalent to the pressure of fingers delicately extracting the juice.